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We are pleased to invite you to this year’s Weekend Seminar – an inspiring combination of professional development, social connection, and enjoyable activities in beautiful Tønsberg.
Venue: Hotel Klubben, Nedre Langgate 49, 3126 Tønsberg Date: February 7–8, 2026
Professional Program
Lecture: Self-Leadership and Motivation Time: Saturday, February 7, 2:00–5:00 PM Speaker:
Heidi Frafjord holds a degree in Hotel Administration and Pedagogy and is also certified in value-based sales. In addition to her full-time position at HEIMR, Heidi is actively engaged with the University of Stavanger (UiS) and the Norwegian School of Hotel Management as a mentor, lecturer, and partner in initiatives aimed at increasing recruitment to our industry.
This will be a highly informative session focusing on personal development, motivation, and effective self-leadership.
Motivation & Leading Yourself
Goals and Motivation: Learn how to identify and maintain intrinsic motivation to achieve personal and professional goals.
Self-Leadership: Gain insight into taking responsibility for your own work, setting priorities, solving problems, and strengthening personal mastery.
Mental Training: Techniques for brain training, mindfulness, and stress management to increase energy and well-being.
Change and Performance: How to overcome barriers, change unwanted patterns, and achieve lasting results.
Register before 23. january:
IMA Norway - weekendseminar Hotel Klubben
We are pleased to invite you to Breakfast & Focus: Menopause in the Workplace on 11 February.
Start your day with inspiration, insight, and meaningful conversations – all over a delicious breakfast!
Date: 11 February 2026 Venue: Clarion Hotel Energy, Ishockeyveien 2, 4021 Stavanger Time: Arrival from 07:30 | Meeting starts at 08:00 | Meeting ends at 09:30
Topic: Menopause – experiences and coping strategies in male-dominated work environments We will begin with a brief introduction, followed by an open conversation on how to manage symptoms and challenges in the workplace.
Speaker: Nicola McCaffrey Nicola is a clinical psychologist with extensive experience from both public and private practice in the UK and Norway. She is passionate about mental health, with a particular focus on the challenges faced by expats and women in demanding work situations.
Register here: IMA Norway Rogaland - Frokost & Fokus 11 februar
Click here to register for the event.
Interested in sponsoring our event? The Sponsorship brochure with options and contact details is here.
We invite you to a meeting on 24 March at Hotel Victoria in Stavanger.
Service Leadership in Practice – including Motivation and Self-Leadership
Heidi Frafjord (HF) holds a degree in hotel administration and pedagogy and is certified in value-based sales. She works full-time as Director of Sales at Heimr Collection and has previously held leadership roles within Nordic Choice Hotels, Scandic Hotels, and the Stavanger region.
In addition she is engaged at the University of Stavanger and the Norwegian School of Hotel Management, where she serves as Head of the Mentorship Programme and as a guest lecturer. She has held several board positions, including Norway Chess and Rogaland Sports Council, and has led committee work for major sporting events such as the UCI Road World Championships in Stavanger.
Service leadership in practice
What does service leadership mean in today’s organisations?
How EA/PAs can act as culture carriers and influencers.
Motivation and self-leadership
How to stay motivated in a demanding role.
Practical techniques for self-leadership (goal setting, prioritisation, mental resilience).
From an administrative to a strategic role
How to take your place as a value creator.
Communication and relationship-building with management.
More information coming soon!
We invite our members to a site visit tour in Stavanger, where participants will be given guided viewings of various venues and locations around the city.
Date to be disclosed later.
