IMA 50th International Annual Conference 2024 - AI - Opportunities and challenges

The 50th International Annual Conference will take place in Stockholm, Sweden on October 18, 2024 in the central venue Hilton Stockholm Slussen, with a fantastic view over Stockholm and the Old Town. The host is IMA Sweden.

We will have a moderator for the event who will lead us through an inspirational day with excellent speakers. We are going to talk about the evolution of management assistants in the digital era.

One of the first digital assistant, Siri, was introduced in 2011 by Apple, and this opened a door of possibilities for digital assistants in the workplace. Many have been asking themselves if digital assistants will outcompete management assistants in the future. However, the role of management assistants has always been evolving, and our organization has been supporting its members to keep up with new requirements and adapt to the changing workplace since its foundation in 1974. With the adoption of computer-based tools and the emergence of digital assistants, the role of management support professionals continues to evolve, and IMA is here to support you every step of the way.

AI presents opportunities for management support professionals by automating routine tasks, enhancing data analysis, and facilitating decision-making. However, it also poses threats, such as job displacement and the need for professionals to adapt to new technologies. Successful integration of AI requires upskilling to leverage its benefits while addressing potential challenges. This is what this conference will focus on and give both inspirations and insights.

The registration will open in the spring of 2024. Welcome to join the conference and to celebrate IMA's 50th Anniversary!

”With support from ChatGPT”

Dates to note

17 October Council meeting for National Chairs, National MarComs and National Finance Officers 

18 October Conference

19 October Annual General Meeting - members only

Do you want to sponsor our event? 

Please take a look at this sponsorship flyer to see the options and who to contact. 

IAC Stockholm Sponsor flyer 2024.pdf