Training & Development

Constant Training and Development is crucial for every professional career. It is not only about expanding knowledge, it is about wanting to evolve in a vast changing everyday business life. We offer an International Training & Development Program conceived to provide our members with all the modern knowledge they need to succeed in their business environment. A conference organized every autumn and a training day organized every spring, tailor-made to the needs and the development of our members, can guarantee their evolution. Several factors playing a role in the success of a company are beyond the scope of financial statements alone. No matter the size, industry or profitability of a business, organizational culture, management philosophy and business ethics each have a crucial impact on long-term business performance. After the theme ‘Change’ in 2015 and ‘Self Development’ in 2016, we will work around ‘Business Ethics’ in 2017. Our role as assistants to the management is crucial, as we execute their decisions. But do we always agree? Do we have a choice? Acting in an ethical way is about being able to distinguish “right” from “wrong”. It is about integrity and doing the right thing, even when no one is watching.

  • International Conference

    The Annual Conference is the most important event of the year. By attending you not only gain knowledge, but also an open mind to the latest changes in the modern business environment. A few of the benefits are the ability to sharpen your skills, to meet experts and influencers from all over the world, network and interact, get out of your comfort zone and learn. The conference takes place in one of our member countries. These are the topics of past conferences.

  • International Training

    Training never ends. We provide tailor-made training at an affordable price. Currently, held once a year. The sessions are individually developed for us by professional trainers. The Training Day takes place in one of our member countries. These are the topics of past training days.

  • National Training

    Training and development is a key element in our association not only on international, but also on national level. Therefore, a substantial number of training activities is organized frequently in every member country, giving its members motivation and access to all the new know-how in order for them to thrive in the business field.

IMA Training Day - April 22, 2017 - Antwerp, Belgium

Business Ethics

A matter of Choice

Business Ethics

A matter of Choice

Acting in an ethical way is about being able to distinguish “right” from “wrong”. It is about integrity and doing the right thing, even when no one is watching. But how do you determine what is right or wrong in business? First and foremost, doing business is about value creation, not about financial profit generation. Profit is the result, not the purpose. The Training Day workshop focuses on the pitfalls of doing business in an ethical way. We look at what it takes to achieve ethical value creation and handle burning questions: what to do when things go wrong beyond your own control? How to protect your brand and make your company stand out from the crowd for the right reasons? As we are genuinely interested in your experience, we go further than a theoretical training on business ethics. When you register, you will be invited to respond to a brief set of questions a few months before the workshop. Consequently, the event will be an unforgettable learning experience due to the exchange of practices from the real business world.

Make it a matter of choice.

We welcome you to Antwerp and to gain new knowledge around business ethics!

Why Business Ethics?

Ethics in Leadership

The management team sets the tone for how the entire company runs on a day-to-day basis. When the prevailing management philosophy is based on ethical practices and behavior, leaders within an organization can direct employees by example and guide them in making decisions not only beneficial to them as individuals, but also to the company as a whole and the establishment of a positive reputation within the community.

Employee Ethics

When management leads an organization in an ethical manner, employees will follow in their footsteps. With business ethics as a guiding principle in all facets of operations, they make better decisions in less time, which increases productivity and the overall employee morale. Additionally, they are more likely to perform their job duties at a higher level and more inclined to remain loyal to their organization.

Business Ethics Benefits

The importance of business ethics reaches even far beyond employee loyalty, morale and the strength of a management team bond. As with all business initiatives, the ethical operation of a company is directly related to profitability in both the short and long term.


  • Thomas Leysen

    Thomas Leysen will share his experience dealing with sustainability and ethical issues as CEO of an industrial company with many environmental legacy issues (Umicore), as well as his views on business ethics as Chairman of a large financial institution (KBC Bank). Read more here

  • Ann Galland

    Ann Galland is an entrepreneur with a passion for simplicity and customer-centricity. She is involved in a wide variety of organisations where she gives strategic direction, advice and support in the following domains: strategy, innovation, new business development, marketing and brand management. The way she thinks (empathic) and the way she acts (pragmatic) have been shaped through extensive international experience at senior executive level in companies such as, BARCO, Dow Chemical and Fortis to name but a few. Her company, is active in both B2B and B2C, and has customers in markets such as pharma, design, entertainment, high tech and education. Listen to Ann's introduction to the importance of business ethicsHere Read more about Ann here.


Dear participant

A warm welcome to the Spring Council & International Training Day 2017!

Join more than a hundred assistants from over twenty-five countries for a valuable professional and personal experience. While learning useful lessons from high-quality guest speakers and trainers, you get the opportunity to network and share thoughts with your peers.

We are looking forward to an event as dynamic as its location, which is the city of Antwerp. World-renowned for its port, art history and diamond district, there is plenty to explore outside the conference room as well. The International Training Day takes place at Radisson Blu Astrid Hotel, conveniently located across from the railway station.

As a result of the high quality of the program, our first IMA Training Day is a success and all seats are now already sold out. It goes however without saying the Councils Members can still register for the Spring Council meeting. Should you have missed the opportunity to join us in April, don’t be too much disappointed as the IMA Annual Conference 2017 will be your next chance to hear about Business Ethics & Integrity. It will take place on September 29, 2017 at The Hague Marriott, The Netherlands. Stay tuned as the registration will be open as from early March 2017!

Best regards,

The Executive Committee

If you have any queries, please contact our Professional Conference Organizer at

Venue and Accommodation

Surrounded by striking 16th century structures, the beautiful Radisson Blu Astrid Hotel boasts far more than aesthetic value. Conveniently located directly across from the city’s major train station, this IMA Training Day hotel offers you premier access to some of the greatest local attractions, including the fashion quarter, old town and diamond district. Each of the 247 rooms of this illustrious accommodation features designs by Michael Graves, and topnotch amenities like individual climate control, coffee and tea provisions, a flat-screen television and free high-speed, wireless Internet. In the morning, head down to Windows of Antwerp to savour the expansive selections of the breakfast buffet, and relax in Square Brasserie and Terrace in the evening to enjoy the seasonal chef’s menu crafted from fresh ingredients

  • Welcome reception Thursday, April 20, 2017

    When we welcome guests to Antwerp, we do it in style. Join us for a reception at the city hall, one of Antwerp’s most exquisite and iconic buildings. A once-in-a-lifetime experience – and we’re even rolling out the red carpet for you. Our gathering will take place at “’t Schoon Verdiep”, the famous room every local knows about. It also happens to be the building’s political heart, as the city council meets here on a monthly basis.

  • Get-together dinner Thursday, April 20, 2017

    Located within walking distance from the city hall, Brasserie De Markt sits right in the artistic centre of town. Take a look at their menu and you immediately discover why: traditional, refined Belgian dishes run the show and keep food lovers coming back for more. After a three-course feast for your taste buds, be prepared for an extra dessert: on the way back to the hotel, you are treated to a short but sweet taste of Antwerp

  • Training Day Dinner, Friday, April 21, 2017

    La Riva is synonym for a time travelling experience, as the venue guides you deep into Antwerp’s port history. Long time ago, the location was used as a dry and warm shelter for dockworkers. After or in between shifts, they gathered at the formerly nicknamed “rat hole” to collect their wages, soup and tea. Bus transfers to and from the restaurant will be arranged. Please add any dietary requirements or food allergies to your registration.

  • Special Fare Agreement from your Official Carrier

    Brussels Airlines is pleased to announce that once again, as they have already done for many years, they will be your Preferred Carrier for our association.

    The airline group’s market strategy is based on the pillars of high quality, safety, punctuality, dependability and professional service.

    Click on the logo and you will be transferred to Brussels Airlines section about IMA.

Thank you to our sponsors

We would like to sincerely thank all of our wonderful sponsors for helping us through this major project.


    This event registration is powered by Lytti, the ultimate tool for organizing events

  • In-Act

    This training day has been organized by In-Act, whis is a full service meeting planner specialized for international events

Gold Partners

  • Châteauform

    Châteauform has three simple aims in mind: to make you feel at home, by welcoming you with a host couple – even if you’re here to work; to help you find everything that you may want - at any time of the day.

  • Radisson Blu Hotel Astrid

    Radisson Blu Astridplein Hotel welcomes guests to the diamond capital of the world.

Bronze partners

Bronze partners

A special thank you to Menno Jurgen de Bruin

A special thank you to Menno Jurgen de Bruin

With the support of

With the support of

World Administrators Summit 2018

The 10th World Administrators Summit (WASummit) will be hosted by IMA in 2018. The summit gathers representatives from professional organizations around the globe to discuss and further develop our profession. Eth Lloyd, Chairman of the World Administrators Summit Advisory Council explains the WASummit in the following articles in the Executive Secretary Magazine:

World Administrators Summit 2018

9th World Administrators Summit

For more information please consult the WASummit webpage.

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Next IMA Events

  • IMA Annual Conference 2017


    Business Ethics & Integrity

    September 29, 2017 - The Hague

    The Netherlands

    The Hague Hotel Marriott

    Read more about it here

  • IMA Training Day 2018


    The Digital Age

    Date: April 28, 2018 - Barcelona


    Venue: Hotel Santos Porta Fira

  • IMA Annual Conference 2018


    The Digital Age

    Date: to be announced


    Frankfurt area

    Venue: to be announced

  • IMA Training Day 2019

    This event will be held in Greece.

    More details about il will follow.

    Stay tuned.

EUPA - Qualification Framework for Personal Assistants

IMA is a partner of EUPA NEXT - Validation of formal, non-formal and informal learning: The case study of Administration Personnel international project. The project started in September 2015 and will end in September 2018. Maria Lazarou, former Executive Chairman, represents IMA in EUPA NEXT.

Read More

Newsletter No 1 - May 2016

Newsletter No 2 - December 2016

The EUPA_NEXT Project

2nd Transnational Meeting of EUPA_NEXT

Qualification Framework for PA's - Brochure

Project findings, results and conclusions