Training & Development

Constant Training and Development is crucial for every professional career. It is not only about expanding knowledge, it is about wanting to evolve in a vast changing everyday business life. We offer an International Training & Development Program conceived to provide our members with all the modern knowledge they need to succeed in their business environment. A conference organized every autumn and a training day organized every spring, tailor-made to the needs and the development of our members, can guarantee their evolution. Several factors playing a role in the success of a company are beyond the scope of financial statements alone. No matter the size, industry or profitability of a business, organizational culture, management philosophy and business ethics each have a crucial impact on long-term business performance. After the theme ‘Change’ in 2015 and ‘Self Development’ in 2016, we will work around ‘Business Ethics’ in 2017. Our role as assistants to the management is crucial, as we execute their decisions. But do we always agree? Do we have a choice? Acting in an ethical way is about being able to distinguish “right” from “wrong”. It is about integrity and doing the right thing, even when no one is watching.

  • International Conference

    The Annual Conference is the most important event of the year. By attending you not only gain knowledge, but also an open mind to the latest changes in the modern business environment. A few of the benefits are the ability to sharpen your skills, to meet experts and influencers from all over the world, network and interact, get out of your comfort zone and learn. The conference takes place in one of our member countries. These are the topics of past conferences.

  • International Training

    Training never ends. We provide tailor-made training at an affordable price. Currently, held once a year. The sessions are individually developed for us by professional trainers. The Training Day takes place in one of our member countries. These are the topics of past training days.

  • National Training

    Training and development is a key element in our association not only on international, but also on national level. Therefore, a substantial number of training activities is organized frequently in every member country, giving its members motivation and access to all the new know-how in order for them to thrive in the business field.

IMA 2018 - Year Topic

THE hot topic for the industry and us – management support professionals – is digitization, and Internet of Things, Artificial Intelligence, disruptive changes in ways of working or in business models and many more are the prevailing topics across all industries worldwide. The digital age is already changing our private and business life, but this is only a start. Hence, in 2018, we focus on how digitization will affect our business environment and our profession in the years to come. The changes brought on by digitization are coming fast and are much more sustainable than the internet itself. All industries face exponential technology advances. To be a winner you have to act now to build your strategic advantage – as a person and as an organization.

The companies we work for are building up their digital strategy to cope with the necessary transformation. Digitization will affect their businesses with regards to customer experience, product and service innovation, the organisation itself and last but not least people, culture and leadership. We will see major changes in the near future.

How does digitization affect us, management support professionals?

For our personal branding, it will become more and more important to strengthen our online personal brand and further improve and develop it. We have to act strategically to transform the management support professionals into the future business environment. Hence, it is time to think and learn about what is coming in the near future and how this will affect our jobs as management support professionals.

We will therefore focus on:

  • the human factor: being successful in transformation/times of change requires the right mindset
  • the technology factor: new technologies have already and will change the way we work in a disruptive manner
  • the leadership factor: digitization sets new challenges to business/corporate executives and asks for a new type of leaders

Let’s start getting prepared for an exciting future!

The Digital Age

The Digital Age

IMA 2019 - Year Topic

The Future is Now

The Future is Now

Management support professionals need to have a good knowledge about their company and the business they work for in order to be able to provide the best support to their executives.

During the past years, we improved our skills with themes like Change Management, Self-Development, Business Ethics and The Digital Age. Which leads up to the knowledge that our future is finally here. Even better: The Future is Now.

This means that the time has come to enhance our soft skills: emotional intelligence, leadership, communication, adaptability, innovativeness, resilience, creativity and finally and perhaps most important: our personality.

Because in the end, a job is a job. However, you is you. We management support professionals will always do our job from our heart, in a human way.

Over the past years, we often heard that digitalization was going to take over our jobs. Some of us embraced it, some of us panicked.
However, there was no need for panic. On the contrary, management support professionals are still essential in the work place and will always be needed. Not in the same way we were needed back in the eighties or nineties, but now, today, with new skills like project management and digital marketing.

We have to continue to adapt and we have to keep on learning. We also have to focus on soft skills. Because they are the ones that will differentiate us from robots. Only then a new world of opportunities will be there for us to grasp.

In 2019, with our International Training Day and Annual Conference, IMA will help you to do so. Don’t miss it!

The Executive Committee

Next IMA Events

  • IMA Training Day 2019

    The Future is now

    6 April 2019

    Topic: “At the Heart of Leadership Put your Emotional Intelligence into Action”.

    Athens, Greece

    Venue: Divani Apollon Palace

    Register here!

  • IMA Annual Conference 2019

    The Future is now

    October 18, 2019

    Geneva, Switzerland

    Venue: Crowne Plaza

  • IMA Training Day 2020


    April 25, 2020

    Oslo, Norway

  • IMA Annual Conference 2020


    October 2, 2020

    Helsinki, Finland