Tuija Seipell

Tuija Seipell is a Canadian keynote speaker, business advisor and editor. She was born and educated in Finland but has lived and worked in North America for the past 39 years, the last 32 of them in Vancouver, British Columbia, Canada.

She’s a passionate advocate of customer experience and emphasizes the crucial role of emotions and hope in business and in life. In addition, she speaks and conducts workshops on trends, design, creativity, motivation, branding and strategy to tourism and hospitality, startups, retail museums, culture, film, financial, educational and governmental institutions.

She speaks internationally to audiences ranging from fewer than 50 to thousands. Examples include:

  • Leaders of Europe’s National Parks in Killarney, Ireland
  • Fashion media at New York Fashion Week, in New York
  • Tourism operators from four Scandinavian countries in Tromso, Norway
  • An audience of 7,000+ startups at SLUSH, one of the world’s largest startup events, in Helsinki, Finland
  • Conference of 300 wedding photographers in Rome, Italy and Stockholm, Sweden
  • Global Retail Design team of Nike, in Whistler, Canada
  • Event industry professionals from the Baltics in Tallinn, Estonia
  • Europe’s event industry conference in Coimbra, Portugal
  • The main startup event in the Baltics, Techchill, in Riga, Latvia
  • The Future of Retail, online global conference, Spain


Tuija’s clients include diverse global and multinational organizations, such as Harley Davidson, Nike and Europarc Federation, as well as cities and other government entities, but also medium-size and smaller organizations and startups around the world. For the past 15 years, she has also been the editor of The Cool Hunter,, one of the world’s oldest and most widely read online publications about design, architecture and experience, followed by more than 1.5 million readers each month.