IMA Online Academy 2019

We continue to offer our members regular online training. It is about lifelong learning to ensure that your competence is up-to-date. Keep your eyes open for coming announcements.


    Tuesday 10th September 2019 - 19h30

    Developing a managerial mindset


    Tuesday 24th September 2019 - 19h30

    Topic to define


    Tuesday 8th October 2019 – 19h30

    Coaching Skills for the Assistant


    Tuesday 29th October 2019 – 19h30

    Topic to define


    Thursday 14th November 2019 – 19h30

    Protect your time: Your diary is your BOSS, anticipate weekly, monthly and yearly


    Tuesday 5th December 2019 – 19h30

    The Impact YOU can create by having an Internal Assistant Network

Past Webinars


    The influential assistant


    Lauren has over 10 years experience as an admin across the globe. Having worked in the USA, UK and as a virtual admin for companies in Australia and Thailand. In 2016, she was named one of OfficeNinjas‘ All-Stars, an award given to top performing admins. She is passionate about connecting fellow admins and in 2015 she founded The Officials to empower admins through community, courses and coaching. She is a working admin, networker, brand ambassador and public speaker. She currently lives in London, UK where you can find her constantly neglecting her cup of tea and operating on shockingly little sleep while juggling career and family (2 adorable daughters!)

    To learn more visit:


    Brand Reputation + LinkedIn - how to create a star profile

    LinkedIn Connect to Opportunity: choose yours

    If you ever thought "I have a profile on Linkedin, but I don't know what to do with it" then this introduction to the first professional social network is for you.

    Your reasoning is correct: having it and not using won't bring you clients, nor will land you a job. Hence, what are the "hidden secrets" of successful people who use it properly? A premium version? Nope! They use it with a strategy and an intention.

    In this hour we manage to learn: How does it (really) work and why you have to use it, as a professional. Five necessary key points to start with and lead to an A-star Profile

    Presented by Michela Luoni, Virtual Office Manager, who founded her own brand company,, in 2017 and started the challenging process of being a solopreneur after having spent her whole life as an employee.

    Michela firmly believes that networking is crucial for every MA and professional, whichever will be the path your career will take.

    “Being part of two professional networks helped her a lot in the transition from EA to entrepreneur”. Michela has been an active IMA member since 2014, where she served as a PR Officer in IMA Italy.


    Maximise your brain for excellence!

    Sue taught us how to: - Use neuroscience tips to build and maintain confidence - Understand and maximize your brain’s potential - Apply a tool for overcoming the “fear” factor - Tips, tools, and techniques for boosting your brainpower

    Bio Sue:

    Sue is a certified Neuro Linguistic Programming practitioner, qualified learning and development practitioner, a Fellow of the Chartered Institute of Personnel & Development, A Fellow of the Institute of Administrative Management, an experienced and award winning assistant and internationally renowned coach and trainer. Sue is a neuroscience enthusiast and combines it with Neuro Linguistic Programming to give a powerful and empowering presentation. Sue is the author of the award winning “The Definitive Executive Assistant & Managerial Handbook” and “The Definitive Personal Assistant & Secretarial Handbook.” Sue is offering a discount of 20% off each book when you purchase from by putting the word FAVOUR in the code box and she will personally sign the books for you. You can also contact Sue by email if you have any queries.


    Working with millennials - meet the new manager generation of the digital age

    Diana shared her advice on how to tackle millennial executives who are becoming more and more common as the new manager generation in the digital age. She has been working with them for almost two years and will introduce this new "species" of micro-managers, digital natives and 24/7 executives to us by describing their management and leadership style. You well learn a lot about your own strengths and many opportunities that come with the new manager generation for our profession.

    Bio Diana:

    Diana Brandl holds a Degree in International Administration and Management, specializing in Office Management. Throughout her career, she has worked successfully for C-Level Executives within global corporations such as Sony, ratiopharm and Mister Spex. Diana has a strong background in Communications and is an active networker. She joined IMA in 2006, and is a Member of the Board serving as Acting-Public Relations Officer for IMA Germany and is also chairing the Regional Group of IMA Berlin / Germany. She continuously supports the role of the management assistant by speaking at international events and publishing various articles in Germany and abroad. Diana writes her own blog The Socialista Projects and is influencing the industry with her creative initiatives such as launching the hashtag #WeAreInThisTogether