IMA Online Academy 2019

We continue to offer our members regular online training. It is about lifelong learning to ensure that your competence is up-to-date. Keep your eyes open for coming announcements.


    Tuesday 29th October 2019 – 19h30

    What to do when the sky falls


    Thursday 14th November 2019 – 19h30

    Protect your time: Your diary is your BOSS, anticipate weekly, monthly and yearly


    Tuesday 5th December 2019 – 19h30

    The Impact YOU can create by having an Internal Assistant Network

Past Webinars



    Coaching skills for Assistants – A constructive approach for your interaction and communication

    Assistants, by the nature of their roles, hold interface positions. They are like the spider in the centre of their webs, pulling all the strings in terms of coordination and communication, overseeing all that is going on. Also by the nature of their jobs, they have little hierarchical power. AND … from the centre of the web they can exert a lot of influence … and that’s maybe even more powerful than power.

    Exerting influence for the sake of creating win-win situations is “servant leadership”. To serve is also the basis of a coaching relationship.

    In this webinar we will explore the coaching approach for your communication and interaction. You will learn that this is much more than a few techniques. A coaching approach means that you are willing to take responsibility for your mindset and to act from intention. You will acquire some easy to apply skills. We will do a number of exercises and … come prepared to commit to a homework assignment, like in a real-life personal coaching session.

    The webinar will be led by Karen Nanninga, experienced Trainer and Certified Coach (CPCC, PMC). She was National Chairman of EUMA Netherlands and Executive Chairmen of EUMA, now IMA. Karen strongly believes that each individual can make a difference in his/her own environment, no matter what position (s)he holds. Each person’s role goes beyond his/her job description, as we all bring unique personal competence, talents and interests to the workplace. Leadership is her motivation and message in all her professional areas and activities.


    So You Think You're a Strategic Business Partner - But What Does that Mean? By Lucy Brazier, CEO of Marcham Publishing

    Much has been made in recent times of the emergence of the assistant as a strategic business partner.

    Indeed, Google has just changed the name of its top Assistants to Administrative Business Partner.

    The term is THE buzzword in the industry right now. But how do you become strategic? What does it mean? How to you change your day to day role to become the assistant that your executive needs as Executive Support in order to deliver at the highest levels.

    We looked at why businesses still need assistants but why the landscape has changed, how to develop your business acumen to best support your manager and what skills are required to be a true strategic business partner to your boss.


    The Executive Assistant Manifesto™ – What it means and why it should matter to every EA

    A special webinar recorded exclusively for IMA by the UK’s leading provider of training and education for EAs, Adam Fidler of Adam Fidler Academy

    In this webinar, Adam, a former corporate EA of 20 years, covered:

    • The story behind the Manifesto, why and how it was written.
    • How to articulate the true Executive Assistant role.
    • How Assistants can use the Manifesto to set stretching goals and develop new capabilities to future-proof their roles.
    • Why Executives also love the Manifesto, and what it means to them (the bosses).
    • How Assistants can build better-buy in from their Executives using the Manifesto.
    • Key considerations, and challenges, for the future of the EA role in light of global trends, competency frameworks, innovation and change.


    The influential assistant


    Lauren has over 10 years experience as an admin across the globe. Having worked in the USA, UK and as a virtual admin for companies in Australia and Thailand. In 2016, she was named one of OfficeNinjas‘ All-Stars, an award given to top performing admins. She is passionate about connecting fellow admins and in 2015 she founded The Officials to empower admins through community, courses and coaching. She is a working admin, networker, brand ambassador and public speaker. She currently lives in London, UK where you can find her constantly neglecting her cup of tea and operating on shockingly little sleep while juggling career and family (2 adorable daughters!)

    To learn more visit:


    Brand Reputation + LinkedIn - how to create a star profile

    LinkedIn Connect to Opportunity: choose yours

    If you ever thought "I have a profile on Linkedin, but I don't know what to do with it" then this introduction to the first professional social network is for you.

    Your reasoning is correct: having it and not using won't bring you clients, nor will land you a job. Hence, what are the "hidden secrets" of successful people who use it properly? A premium version? Nope! They use it with a strategy and an intention.

    In this hour we manage to learn: How does it (really) work and why you have to use it, as a professional. Five necessary key points to start with and lead to an A-star Profile

    Presented by Michela Luoni, Virtual Office Manager, who founded her own brand company,, in 2017 and started the challenging process of being a solopreneur after having spent her whole life as an employee.

    Michela firmly believes that networking is crucial for every MA and professional, whichever will be the path your career will take.

    “Being part of two professional networks helped her a lot in the transition from EA to entrepreneur”. Michela has been an active IMA member since 2014, where she served as a PR Officer in IMA Italy.


    Maximise your brain for excellence!

    Sue taught us how to: - Use neuroscience tips to build and maintain confidence - Understand and maximize your brain’s potential - Apply a tool for overcoming the “fear” factor - Tips, tools, and techniques for boosting your brainpower

    Bio Sue:

    Sue is a certified Neuro Linguistic Programming practitioner, qualified learning and development practitioner, a Fellow of the Chartered Institute of Personnel & Development, A Fellow of the Institute of Administrative Management, an experienced and award winning assistant and internationally renowned coach and trainer. Sue is a neuroscience enthusiast and combines it with Neuro Linguistic Programming to give a powerful and empowering presentation. Sue is the author of the award winning “The Definitive Executive Assistant & Managerial Handbook” and “The Definitive Personal Assistant & Secretarial Handbook.” Sue is offering a discount of 20% off each book when you purchase from by putting the word FAVOUR in the code box and she will personally sign the books for you. You can also contact Sue by email if you have any queries.


    Working with millennials - meet the new manager generation of the digital age

    Diana shared her advice on how to tackle millennial executives who are becoming more and more common as the new manager generation in the digital age. She has been working with them for almost two years and will introduce this new "species" of micro-managers, digital natives and 24/7 executives to us by describing their management and leadership style. You well learn a lot about your own strengths and many opportunities that come with the new manager generation for our profession.

    Bio Diana:

    Diana Brandl holds a Degree in International Administration and Management, specializing in Office Management. Throughout her career, she has worked successfully for C-Level Executives within global corporations such as Sony, ratiopharm and Mister Spex. Diana has a strong background in Communications and is an active networker. She joined IMA in 2006, and is a Member of the Board serving as Acting-Public Relations Officer for IMA Germany and is also chairing the Regional Group of IMA Berlin / Germany. She continuously supports the role of the management assistant by speaking at international events and publishing various articles in Germany and abroad. Diana writes her own blog The Socialista Projects and is influencing the industry with her creative initiatives such as launching the hashtag #WeAreInThisTogether