IMA Online Academy 2020

We continue to offer our members regular online training. It is about lifelong learning to ensure that your competence is up-to-date. Keep your eyes open for coming announcements.


    date to be confirmed

    Management Assistants - taking action for our planet!

    To kick-off this year’s IMA theme “Sustainability” Sofie Koark will share her thoughts about sustainability related to our role in this webinar.

    Climate change due to global warming is an urgent & devastating threat. As an individual, you can feel powerless to stop this chain effect, but doing something is better than doing nothing.
    How many Management Assistants are there in the world? What would happen if we all decided to work against climate change?
    As Management Assistants, we are leaders and we are buyers. We can start to make conscious decisions in our daily choices in order to reduce the negative climate impact.
    If all of us start to put climate change on the agenda, it will make a difference and inspire others. Let's be leaders, innovators and good role models for sustainability.
    We are doers, solutions-oriented and through our global network we can share ideas and inspire each other to take good initiatives.

    Sofie is Training Officer in IMA Sweden and a member of the Swedish board.


    date to be confirmed

    The Impact YOU can create by having an Internal Assistant Network

Professional Master for Executive Assistants

Online Training Program - co created by IMA

– an online training program for taking the role to new levels.

  • Earn a tangible online degree
  • +20 exclusive video presentations featuring industry leaders such as Adam Fidler and Laura Belgrado
  • Based on online lectures, presentations, podcasts, reading materials, assessments, manually graded assignments and more
  • Online learning community: Discuss and collaborate with global colleagues
  • IMA members gets discount. Check our Members offer




    Replay the Webinar and Slides here.

    Laura Belgrado shared her experience not only how she works and manages her Executive remotely, but especially now during the current CV-19 crisis – how in our Profession and our Role it is key to ensure our own safety and well-being and that of our loved ones.

    Some techniques on ‘behavior management’ in times or crisis and how to take a pro-active approach with your Executive.

    Laura also feels that this current situation is a great opportunity for many Assistants out there. How can we be ready with a plan B and revisit our personal skills.

    To close Laura will share some important do’s and don’ts for remote working.

Past Webinars 2019



    Protect your time: Your diary is your BOSS, anticipate weekly, monthly and yearly

    Mina Dhifali, 39 years old, French, born, raised and educated in Paris. She is a single mother of a 7 years old daughter, a passionate professional and a go-getter woman. Being raised in both French and African cultures has been a blessing for her. She started travelling at 7 months to Algeria for holidays, and she has never stopped since then, discovering new countries, new cultures and, connecting with people have always been a spiritual quest. She founded My French PA in September 2017, an agency of business support services. Her mission is to reinterpret the traditional corporate role of an executive assistant within the digital age: she is often considered as a strategic business support partner by her clients.

    She proposes virtual and on-site several services for English speaking international businesses and individuals in Paris, as French bureaucracy, PA services, event management, to name a few.

    Her main expertise is Time Management: a whole-solution approach to take care of the day-to-day in the professional life so that my clients may focus – clearly, cleanly – on their core business.


    Description Webinar: This is presentation of a clear strategy with tools and process of how to protect your time in workplace.



    What to do when the sky falls

    Life is what happens to you while you’re busy making other plans. So just imagine: you have a path mapped out for yourself, you’re happily on your way and then something happens that stops your life in its tracks. It could be a huge, life-changing event, losing your job, being the victim of a crime or the day to day events in the office that take a different turn that you just didn’t see coming. Whatever it is, it’s unexpected, it’s unwelcome and it’s upsetting. So what do you do?

    In this webinar, Helen share her experiences, tips and techniques about what you can do when the sky falls.

    Helen is a former Executive Chairman and Association Secretary of EUMA (now IMA) and after more than 30 years experience as a Secretary, Management Assistant, PA and Team Leader, she has founded Monumental Assistance: training, mentoring, coaching, writing and speaking at conferences for Assistants all over the world. She’s passionate about our profession and believes that we all have an obligation to ‘pay it forward’ by encouraging Assistants at all levels to continuously improve and never stop learning.


    Coaching skills for Assistants – A constructive approach for your interaction and communication

    Assistants, by the nature of their roles, hold interface positions. They are like the spider in the centre of their webs, pulling all the strings in terms of coordination and communication, overseeing all that is going on. Also by the nature of their jobs, they have little hierarchical power. AND … from the centre of the web they can exert a lot of influence … and that’s maybe even more powerful than power.

    Exerting influence for the sake of creating win-win situations is “servant leadership”. To serve is also the basis of a coaching relationship.

    In this webinar we will explore the coaching approach for your communication and interaction. You will learn that this is much more than a few techniques. A coaching approach means that you are willing to take responsibility for your mindset and to act from intention. You will acquire some easy to apply skills. We will do a number of exercises and … come prepared to commit to a homework assignment, like in a real-life personal coaching session.

    The webinar will be led by Karen Nanninga, experienced Trainer and Certified Coach (CPCC, PMC). She was National Chairman of EUMA Netherlands and Executive Chairmen of EUMA, now IMA. Karen strongly believes that each individual can make a difference in his/her own environment, no matter what position (s)he holds. Each person’s role goes beyond his/her job description, as we all bring unique personal competence, talents and interests to the workplace. Leadership is her motivation and message in all her professional areas and activities.


    So You Think You're a Strategic Business Partner - But What Does that Mean? By Lucy Brazier, CEO of Marcham Publishing

    Much has been made in recent times of the emergence of the assistant as a strategic business partner.

    Indeed, Google has just changed the name of its top Assistants to Administrative Business Partner.

    The term is THE buzzword in the industry right now. But how do you become strategic? What does it mean? How to you change your day to day role to become the assistant that your executive needs as Executive Support in order to deliver at the highest levels.

    We looked at why businesses still need assistants but why the landscape has changed, how to develop your business acumen to best support your manager and what skills are required to be a true strategic business partner to your boss.


    The Executive Assistant Manifesto™ – What it means and why it should matter to every EA

    A special webinar recorded exclusively for IMA by the UK’s leading provider of training and education for EAs, Adam Fidler of Adam Fidler Academy

    In this webinar, Adam, a former corporate EA of 20 years, covered:

    • The story behind the Manifesto, why and how it was written.
    • How to articulate the true Executive Assistant role.
    • How Assistants can use the Manifesto to set stretching goals and develop new capabilities to future-proof their roles.
    • Why Executives also love the Manifesto, and what it means to them (the bosses).
    • How Assistants can build better-buy in from their Executives using the Manifesto.
    • Key considerations, and challenges, for the future of the EA role in light of global trends, competency frameworks, innovation and change.


    The influential assistant


    Lauren has over 10 years experience as an admin across the globe. Having worked in the USA, UK and as a virtual admin for companies in Australia and Thailand. In 2016, she was named one of OfficeNinjas‘ All-Stars, an award given to top performing admins. She is passionate about connecting fellow admins and in 2015 she founded The Officials to empower admins through community, courses and coaching. She is a working admin, networker, brand ambassador and public speaker. She currently lives in London, UK where you can find her constantly neglecting her cup of tea and operating on shockingly little sleep while juggling career and family (2 adorable daughters!)

    To learn more visit:


    Brand Reputation + LinkedIn - how to create a star profile

    LinkedIn Connect to Opportunity: choose yours

    If you ever thought "I have a profile on Linkedin, but I don't know what to do with it" then this introduction to the first professional social network is for you.

    Your reasoning is correct: having it and not using won't bring you clients, nor will land you a job. Hence, what are the "hidden secrets" of successful people who use it properly? A premium version? Nope! They use it with a strategy and an intention.

    In this hour we manage to learn: How does it (really) work and why you have to use it, as a professional. Five necessary key points to start with and lead to an A-star Profile

    Presented by Michela Luoni, Virtual Office Manager, who founded her own brand company,, in 2017 and started the challenging process of being a solopreneur after having spent her whole life as an employee.

    Michela firmly believes that networking is crucial for every MA and professional, whichever will be the path your career will take.

    “Being part of two professional networks helped her a lot in the transition from EA to entrepreneur”. Michela has been an active IMA member since 2014, where she served as a PR Officer in IMA Italy.


    Maximise your brain for excellence!

    Sue taught us how to: - Use neuroscience tips to build and maintain confidence - Understand and maximize your brain’s potential - Apply a tool for overcoming the “fear” factor - Tips, tools, and techniques for boosting your brainpower

    Bio Sue:

    Sue is a certified Neuro Linguistic Programming practitioner, qualified learning and development practitioner, a Fellow of the Chartered Institute of Personnel & Development, A Fellow of the Institute of Administrative Management, an experienced and award winning assistant and internationally renowned coach and trainer. Sue is a neuroscience enthusiast and combines it with Neuro Linguistic Programming to give a powerful and empowering presentation. Sue is the author of the award winning “The Definitive Executive Assistant & Managerial Handbook” and “The Definitive Personal Assistant & Secretarial Handbook.” Sue is offering a discount of 20% off each book when you purchase from by putting the word FAVOUR in the code box and she will personally sign the books for you. You can also contact Sue by email if you have any queries.


    Working with millennials - meet the new manager generation of the digital age

    Diana shared her advice on how to tackle millennial executives who are becoming more and more common as the new manager generation in the digital age. She has been working with them for almost two years and will introduce this new "species" of micro-managers, digital natives and 24/7 executives to us by describing their management and leadership style. You well learn a lot about your own strengths and many opportunities that come with the new manager generation for our profession.

    Bio Diana:

    Diana Brandl holds a Degree in International Administration and Management, specializing in Office Management. Throughout her career, she has worked successfully for C-Level Executives within global corporations such as Sony, ratiopharm and Mister Spex. Diana has a strong background in Communications and is an active networker. She joined IMA in 2006, and is a Member of the Board serving as Acting-Public Relations Officer for IMA Germany and is also chairing the Regional Group of IMA Berlin / Germany. She continuously supports the role of the management assistant by speaking at international events and publishing various articles in Germany and abroad. Diana writes her own blog The Socialista Projects and is influencing the industry with her creative initiatives such as launching the hashtag #WeAreInThisTogether