Meet a former multi-award winning EA

Meet Andrea Macarie, a former multi-award winning EA who will discuss the topic of becoming the game changing assistant.

Whatch her here.





IMA…  Read more


Do you think you are a challenger?

Do you fully express your contribution within your workplace? Do you make yourself heard as you should to help people making the right decisions and taking the right steps to efficiency and success?​

Whether the answer is yes or no, you will…  Read more


Career Wellbeing and the quality of our relationships

by Julia Schmidt

Interview with Sofie Koark

Organizational Health and Wellbeing for assistants

In this series of interviews, we are focusing on Career Wellbeing.

Did you know that according to Tom Rath and Jim Harter, Career Wellbeing…  Read more


A Successful Career is a Sustainable Career

by Julia Schmidt
Research shows that many employees spend the better part of their waking hours engaged in work that gives them nothing more than pay. According to a Gallup Survey of 150,000 workers. Today, over two-thirds of employees are disengaged at work. Economic…  Read more

Welcome to Geneva

Although our annual conference is the perfect combination of inspiration, skills training and great atmosphere, there's also room to do some exploring. The historic old town of Geneva, the picturesque lakeside promenade and the world-famous Geneva…  Read more


Spotlight on our facilitator of the Geneva conference: Noëlle Goris.

Let's take a moment to put the spotlight on our facilitator of the Geneva conference: Noëlle Goris.
She is the general manager of Coty Luxury Europe Export markets, a natural fit for her, given her background and her passion for the…  Read more


Knowing your Worth & Getting Reward for excellence - An interview with Al-Husein Madhany

Al-Husein Madhany was one of the speakers at IMA France National Training Day in June 2019 and we are very happy to share this exclusive interview with you.

IMA: Tell us about a career accomplishment of which you’re…  Read more


Registrations are still open! Join us!

On October 18, we'll be welcoming 5 keynote speakers to talk about how to become the best you in your role as a management assistant. Registrations are still open, so feel free to join us! #IMAConference2019 #IMAturns45 #Joinus

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