IMA celebrates 45 years – from traditional secretary to strategical management assistant

by Camilla Martinez Mares, (translated by IMA)

This year IMA – International Management Assistants is celebrating their 45th anniversary as a professional network. The Swedish Executiveeffect has met IMA’s Executive Chairman Else-Britt Lundgren who will let us understand IMA’s…  Read more


Sustainability is here to stay!

by Julia Schmidt

Are you building a sustainable career for yourself?  

Corporate sustainability has become a buzzword in companies big and small. According to Wikipedia, "sustainability is most often defined as meeting the needs of the present…  Read more


Meet a former multi-award winning EA

Meet Andrea Macarie, a former multi-award winning EA who will discuss the topic of becoming the game changing assistant.

Whatch her here.





IMA…  Read more


Do you think you are a challenger?

Do you fully express your contribution within your workplace? Do you make yourself heard as you should to help people making the right decisions and taking the right steps to efficiency and success?​

Whether the answer is yes or no, you will…  Read more


Career Wellbeing and the quality of our relationships

by Julia Schmidt

Interview with Sofie Koark

Organizational Health and Wellbeing for assistants

In this series of interviews, we are focusing on Career Wellbeing.

Did you know that according to Tom Rath and Jim Harter, Career Wellbeing…  Read more


A Successful Career is a Sustainable Career

by Julia Schmidt
Research shows that many employees spend the better part of their waking hours engaged in work that gives them nothing more than pay. According to a Gallup Survey of 150,000 workers. Today, over two-thirds of employees are disengaged at work. Economic…  Read more

Welcome to Geneva

Although our annual conference is the perfect combination of inspiration, skills training and great atmosphere, there's also room to do some exploring. The historic old town of Geneva, the picturesque lakeside promenade and the world-famous Geneva…  Read more


Spotlight on our facilitator of the Geneva conference: Noëlle Goris.

Let's take a moment to put the spotlight on our facilitator of the Geneva conference: Noëlle Goris.
She is the general manager of Coty Luxury Europe Export markets, a natural fit for her, given her background and her passion for the…  Read more