FOCUS ON WHAT MATTERS – The importance of clear crisis communication

by Silvia Salomon, NATIONAL CHAIRMAN IMA Italy

As a linguistic expert, the way in which human beings interact and how communication dynamics work have always fascinated me. As an executive assistant, I have had many chances to observe how human communication happens in the business environment…  Read more


FOCUS ON WHAT MATTERS – Message from IMA Netherlands

Dear IMA friends

The world is turned upside down and many of us are bored in an empty, but sunny Netherlands. Fortunately, the majority of our Dutch IMA members are still working, often from a home situation, which is not always easy. Of…  Read more


FOCUS ON WHAT MATTERS – Roll up your sleeves!

by Michela Luoni, IMA Italy

We left Easter behind, and the only topic everybody is talking about is: When will this situation be over? Are we allowed to start thinking of summer vacation already? When will we all return to our normal lives? Well, after 53 days of isolation, I…  Read more


FOCUS ON WHAT MATTERS – More connected than ever

by Valérie Lionnet, Deputy Chairman IMA France

Before the crisis, before I was leaving for the office, I never took time for breakfast or meditation, I just rushed out of the house in a hurry to get to work.

Now I am just experiencing the complete opposite, remaining at home. No rush…  Read more


FOCUS ON WHAT MATTERS – Personal growth in times of corona

by Gloria Gratacos, IMA Spain

You may probably know that Spain is already the 2nd country, after the USA, with the highest number of people infected with the Covid-19 virus: More than 117.000 after today’s count. The number of deceased is also awful, more than 11.000.

However,…  Read more


Profile of Nina Aunula, Executive Chairman

Nina Aunula is the Chairman of International Management Assistants (IMA) and an Executive Assistant in Finland

Can we start with a little background information? Where are you from and what is your…  Read more


Digital Transformation or Digital Eradication?

by Isabel García - IMA Spain Web Coordinator

I recently had a conversation with one of our regular services vendors and asked whether the digitization of the processes have turned out to be a workload reduction for them and she replied, in a very categorical tone, a simple and flat NO. I was…  Read more


Professional Master for Executive Assistants - an online learning programme taking the role to new levels

Företagsuniversitetet and IMA – International Management Assistants - are happy to announce a partnership agreement for promoting the online learning programme Professional Master for Executive Assistants.  

In recent…  Read more