PRESS RELEASE - Your digital journey starts now

Published: 2018-10-22

IMA – International Management Assistants celebrates its 44th Annual Conference with a focus on the Digital Age.

October 22, 2018
IMA - International Management Assistants (IMA) announces its upcoming Annual Conference on October 26 2018 in Frankfurt, Germany. 270 management assistants from all over the world have registered to make an impact on the future of the profession.

The changes brought on by digitization are coming fast and are much more sustainable than the internet itself. All industries face exponential technology advances. To be a winner, you have to act now to build your strategic advantage – as a person and as an organization.

It goes without saying that digitalization has a profound impact on the profession of management assistants in numerous ways. The companies they work for are building up their digital strategy to cope with the necessary transformation. Digitization will affect their businesses with regards to customer experience, product and service innovation, the organization itself and last but not least people, culture and leadership.

IMA's Annual Conference is here to support in this ever-changing environment and to make management assistants a "Rockstar in Digital": knowledgeable, proactive, and fearless. The program is designed around the three most important driving forces of digitization: Technologies, Leadership and Human Factor Michael Beilfuss will act as facilitator. He is the Publisher of Germany's leading independent magazine and website on the topic of IT and digitization, COMPUTERWOCHE by IDG (International Data Group). Michael has been involved in technology publishing for over 20 years.

Furthermore, Tijen Onaran will join as keynote speaker. Tijen is a successful start-up entrepreneur and founder of "Global Digital Women" Network. A unique initiative to grow the female voice in the digital space.

In addition, Nicole Dufft (Partner & Co-Founder fibonacci & friends and expert for Digital Transformation, Innovation and Design Thinking) and Dr. Torsten Breden (Founder & Managing Director of fibonacci & friends and an expert in New Leadership, Transformational Change and High Performing Organizations) will create surprising experiences and introduce new ways of thinking. They will demonstrate why the ability to change is not primarily dependent on technologies, but much more on the quality of human relationships.

Lastly, Andrea Martin, CTO of IBM DACH (Germany, Austria, Switzerland), will demonstrate how companies and individuals can benefit from new technologies and big data analytics. IBM's Watson portfolio is one of the most advanced artificial intelligence solutions in the world.

Else-Britt Lundgren, Executive Chairman of IMA and Member of the Executive Committee, states about the forthcoming conference: “This year’s theme is very timely. Everyone will be affected more or less by the digitalization and so will our profession. This is why it is so important to have a conference on this specific topic. I am very happy to see that we have a great program with high quality speakers from the industry.”

IMA is honored to host as well the 10th World Administrators Summit (WASummit) on October 24/25 in Frankfurt. The summit aims to gather representatives from countries around the globe (each country may send no more than 3 Delegates) to discuss and further develop our profession. World Administrators Summits have been hosted every three to four years since 1992. It is truly a global meeting bringing together the best and brightest minds in the profession today. The outcomes from each Summit contribute to the World Action Plan entitled Administra. The WASummit provides an opportunity for delegates who are representing administrative professionals around the world, giving them a voice in the discussions on topics relevant to the profession within a global environment.

Eth Lloyd, Chairman of the WASummit Advisory Council is from New Zealand and says “Twenty-two is the largest number of countries to participate in the summit since it began and with Delegates numbering 40-45, the discussions will be productive and valuable to all administrative professionals”.

This large number is due in part to the summit being hosted by IMA and being held in Europe. Each WASummit is hosted by a professional association from a country who has put forward a bid and been accepted by the Advisory Council. Eth says, “Over the past 24 years this has led to the WASummit being hosted in a wide number of countries from South Africa to New Zealand, Trinidad & Tobago to Papua New Guinea”. While the 2003 WASummit was held in London, this is the first time it has been hosted in Europe.

The Delegates are looking forward to the discussions and have been seeking the views of administrative professionals in their own countries to bring a representative view to those discussions. One of the new topics for discussion is “Digital Technology Advances - the Future of the Role” which leads into IMA’s Annual Conference starting the very next day. Some of the Delegates are staying to attend IMA’s event, furthering their knowledge to share in their own countries.

Press contact:
Sabrina Franchini
Executive Public Relations Officer
IMA – International Management Assistants

About IMA:
IMA (International Management Assistants) is a global and high quality network of management support professionals. Two of the main aims are the personal and professional development of our members and the continued evolution of the management support profession.
The association has been founded in 1974 as European Association for Professional Secretaries (EAPS) by Sonia Vanular. In 1999 the members decided to rename the Association to European Management Assistants (EUMA) and in 2016 to change to IMA - International Management Assistants, considering the huge changes of our profession and the business world and to get prepared for the future.

IMA distinguishes itself from others with its international dimension. Members have access to a professional network which encompasses a vast range of business cultures, languages and lifestyles, but also provides a place where everyone is on common ground in a safe and proactive environment. IMA is currently represented in more than 27 countries and is a self-development organization with no political aims and no trade-union activities. English is the official language.

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