IMA virtual International Training Day 17 April 2021

Sustainability - Wellbeing and Nudging for Sustainable Choices

In the middle of a pandemic and a looming climate crisis what better time to focus on sustainability, both for us humans and our globe.

As Management Assistants we can make a difference by nudging for more sustainable choices and promoting the value of employee wellbeing.

IMA aims to bring awareness, inspire and motivate members to act as role model in contributing to a sustainable world.

We are very happy to have two high-quality, renowned trainers who will deliver a workshop each on the theme of Sustainability - Wellbeing and Nudging for Sustainable Choices. Join Management Assistants from over the world for a virtual International Training Day experience where you will connect and interact in break-out rooms with other Assistants to dig deeper into these topics.

Don’t miss this opportunity to attend at the very special price of only

• 69 Euro for IMA members

• 89 Euro for non-members

Open for sign-up and payment until April 10 2021

Registration of the 24th IMA virtual International Training Day is now officially open!

#IMAITD2021

Program for the day

17 April 2021 - Sustainability - Wellbeing and Nudging for Sustainable Choices

(All times in CEST)

9h30 Opening of virtual International Training Day by Sofie Koark, Executive Vice Chairman IMA

9h45 Nudging for Sustainable Choices By Katharina Paoli, Founder and CEO of Nudgd and Chairwoman of the Nudging Sweden-network Part I

10h45 Break

11h15 Nudging for Sustainable Choices by Katharina Paoli, Founder and CEO of Nudgd and Chairwoman of the Nudging Sweden-network Part II

13h00 Lunch break

14h00 Be Well To Be At Your Best by Ann De Bisschop, Wellbeing & HR Expert Part I

15h15 Break

15h45 Be Well To Be At Your Best by Ann De Bisschop, Wellbeing & HR Expert Part II

17h00 A Norwegian touch – stay tuned!

17h30 Closing of virtual International Training Day by Sofie Koark, Executive Vice Chairman IMA

Workshop 1 - Nudging for sustainable choices

lead by Katharina Paoli

In recent years, Nudging has become increasingly recognized as an effective method for promoting behavioral change and guiding people in various choices. A nudge can be described as a small friendly push in the right direction - without being coercive. By arranging the choice architecture, one can encourage and remind people to make more conscious choices and make it easy to do the right thing.

How can we, through nudging, create change both for the individual, for the company and for society at large?

How do we get more people to make more sustainable choices?

How do we arrange the choice architecture so that it is easy to do the right thing?

How can you as a Management Assistant use nudging in your role and inspire your management team, for example in terms of communication with employees to influence positive behaviors?

These are questions that nudging can answer to, and one of Sweden's foremost lecturers and experts on the subject is Katharina Paoli.

Katharina will tell you more about what the concept of nudging means, show examples of several successful cases, highlight common misconceptions about nudging and show how to apply nudging in practice. In addition, you get to take part in a hands-on 6-step work process with best practice to analyze behavioral problems, create nudges, set up pilot studies to test the effect of the nudges and get insights on how to evaluate the results and implement the right nudge on a larger scale.

After the workshop, you will have learned about the following:

· Theory of what nudging is and why we need to be nudged

· Inspirational examples of nudging

· Methodology for working on nudging projects and a 6-step work process for this

· Experience in starting to analyze behavior and create nudges based on their own specific cases

· Hands on tips to start running your own nudging project right after the course

Who is Katharina Paoli?

Katharina Paoli is the Founder and CEO of Nudgd and Chairwoman of the Nudging Sweden-network.

Katharina is one of Sweden's most hired lecturers and workshop leaders in nudging for sustainable choices. She has more than 10 years of experience as a communications strategist focusing on CSR and sustainability communication and has a very good educational ability to communicate knowledge and messages orally.

Katharina has good experience in implementing behavioural impact projects where nudging has been applied as a method and she has driven nudging-projects for both municipal authorities and companies.

Katharina is also a mentor at the Global Start-up Program at Singularity University and an adviser to the Nordic Innovation House Cleantech Initiative in Silicon Valley. Furthermore, she is a member of the Climate Reality Leadership Corps – Al Gore's global network of leaders who have taken on the climate issue.

Workshop 2 - Be Well To Be At Your Best

lead by Ann de Bisschop

Employees are the most important capital within a company. That’s why investing in the wellbeing of employees is not as superfluous luxury but as a crucial asset.

We are entering a new HR-era where Human Capital & Wellbeing never have been higher on the agenda. Entrepreneurs know that people are the most important asset for the success of their business.

A company with a proactive and conscientious wellbeing policy based on mental balance, physical health, social contact and empathic leadership goes a long way.

But investing in the wellbeing of employees is a shared responsibility and to be effective there are three crucial roles:

  • The role of the company to take care of its employees

  • The role of the leader as a motivator and inspirator

  • The role of the employee, as selfcare is the new healthcare

A futureproof company or organization is one where happy culture, an inspirational environment and motivational leadership go hand in hand. This session is full of practical know-how, expert knowledge gathered over the years, and tricks to create healthy, happy and motivated employees.

Who is Ann de Bisschop?

Ann De Bisschop worked in media companies for more than 25 years and held various management positions.

She successfully launched the Belgian radio stations Qmusic and JOE. She was a member of the executive committee of DPG media, one of Belgium’s biggest media groups, for more than 15 years. After being sales director at first, she later became radio director, to finally become wellbeing director for the entire media group. More than anyone else, she realizes that the working climate and rhythm can take a high toll.

With tangible tips and strong eye-openers, Ann shows both employees as well as managers how to do better.

Ann is the author of two books “Aftellen naar maandag” (Thank God it’s Monday) & “Wellbeing = Winst” (Wellbeing=Profit) and her keynotes are just like her: authentic and sympathetic in approach.

At the end of the conference we will enjoy some social hang-out and a virtual cocktail hosted by the IMA Norway organizing team who was originally planning this event on location in Oslo.

At the end of the conference we will enjoy some social hang-out and a virtual cocktail hosted by the IMA Norway organizing team who was originally planning this event on location in Oslo.