IMA Virtual International Annual Conference 29 October 2021

Working In The New Normal

Welcome to “Working In The New Normal” - Friday October 29, 9:00-17:30 CEST.

The pandemic has taken over our world for more than a year now. It affected our way of living, our workplaces and ways of working which we always considered “normal”. It has been an evolution of the normal. But what is this so called “The New Normal” and how should we navigate in it?

We could not have imagined the last year, and the future of work is perhaps even less predictable. Flexible, digital and hybrid ways of working are here and for us to understand and master.

Innovation is IMA’s new annual theme, and at this virtual conference we will do a deep dive into “Working in The New Normal”.

Here to give us insights and guidance we are joined by four amazing speakers! We are very proud to have two Industry leaders from international leading companies, one digital entrepreneur and one futurist covering this interesting area as well as giving us a future outlook.

Join Management Support Professionals from over the world for a virtual experience where you will connect and interact in break-out rooms with peers. We hope this day will give you food for thought, new inspiration and international social connections.

Prices, program and sign-up

Below you can see the program.

  • Program - times in CEST

    9:00-09:05 - Welcome by Nina Aunula, Executive Chairman IMA

    9:05-09:15 - Introduction by Sofie Koark, Executive Vice Chairman IMA

    9:15-10:15 - From Physical to Digital to Hybrid – Understanding Technology is Your Best Option by Marianne Selle, Customer Success Lead, Microsoft Norway

    10:15-10:30 - Break

    10:30-11:30 - Post-Pandemic Workplace Strategy – the Sharpest Weapon in the War for Talent by Henrik Järleskog, Head of Strategy Continental Europe, Sodexo

    11:30-13:00 - Lunch break

    13:00-13.15 - The Future Is Hybrid - What Assistants Need to Know by Lucy Brazier OBE, CEO Marcham Publishing

    13:15-13.30 - Incentivizing Employees To do Climate Good – Can the Employer Play a Role Here? by Anders Åkerlund, Co-Founder, Deedster

    13:30-15:15 - Spot the Future for Management Support – Huge Transitions Ahead - You Have Never Been More Important! by Liselotte Lyngsø, Managing Partner, Future Navigator (inc. short break)

    15:15-15:30 - Break

    15:30-16:30 - How Experimentation Can Lead to Breakthroughs in Your Work by Ross Simmonds, CEO/Founder, Foundation Marketing

    16:30-16:45 – PAs in Luxury – Reinventing Your Career by Lourdes Carbó, CEO/Founder, The Lifestyle Institute

    16:45-17:00 – Stay Tuned for Coming IMA Hybrid Events 2022 – Luxembourg and Helsinki!

    17:00-17:10 - Closing by Sofie Koark, Executive Vice Chairman IMA

    17:10-18:00 - After conference mingle & drinks – stay online and connect with peers!

sharpen your skills, meet experts and influencers from all over the world, network and interact, get out of your comfort zone and learn!

sharpen your skills, meet experts and influencers from all over the world, network and interact, get out of your comfort zone and learn!

Past conferences

You can see the list of past conferences here.