At Your Service

We are happy to provide you with IMA members and partners, who are available as speaker or trainer. Please contact them directly for any further arrangements.

At Your Service

We are happy to provide you with IMA members and partners, who are available as speaker or trainer. Please contact them directly for any further arrangements.

Diana Brandl

Bio: Diana Brandl holds a Degree in International Administration and Management, specializing in Office Management. Throughout her career, she has worked successfully for C-Level Executives within global corporations such as Sony.

Diana has a strong background in Communications and is an active networker. She joined the professional network IMA (International Management Assistants) in 2006, and is a Member of the Board serving as Acting-Public Relations Officer for IMA Germany.

She continuously supports the role of the management assistant by speaking at international events and publishing various articles in Germany and abroad. Diana writes her own blog The Socialista Projects and is influencing the industry with her creative initiatives such as launching the hashtag #WeAreInThisTogether.

Current speaking portfolio includes:

  • Digital@Office (Digital Transformation, Office 4.0, Digital Leadership, New Work, Working with Millennials)
  • Personal Branding (Social Media Marketing, Self-Marketing and Self-PR for Management Assistants)
  • The Power of Networking (#WeAreInThisTogether, the empowerment movement for Office Professionals)
  • The Management Assistant Talent Factory: How to create your top-notch playbook

Speaker fee to be negotiated and with special arrangements for IMA. Travel costs have to be covered.

Diana's blog:

Lucy Brazier

Lucy Brazier is one of the world’s leading authorities on the administrative profession.

As CEO of Marcham Publishing, specialist publishers of Executive Secretary Magazine – a global training magazine dedicated to the professional development needs of senior and aspiring administrative professionals - Lucy works with the best trainers of Executive Assistants from around the world to deliver the most up to date and current training in the market.

Her passion is for the Assistant role to be truly recognised as a career and not just a job. Her formidable training expertise and speaking style have given her opportunities to train, present and Chair in over 45 countries at over 400 events including Chairing the 2015 World Administrator Summit in Papua New Guinea. This has created much-needed discussions from encouraging Executive Assistants in Blue Chip companies to work towards becoming centres of excellence within their companies, to explaining why college students should see the Assistant role as a proper profession with a career path.

Lucy has a unique overview of the role and where it is heading. With access to the most forward-thinking, passionate and knowledgeable trainers in the world as well as personally meeting and speaking to literally thousands of Assistants over the last six years, Lucy’s knowledge of the market and what Assistants all over the world are facing on a day to day basis are second to none.

In 2016 Lucy was awarded the YPA Special Award 'International Ambassador for the PA Profession' and in 2015 the ‘PA Contributor of the Year Award’ by Office*. The magazine has been a finalist in the PPA Business Magazine of the Year Award, the PPA Media Brand of the Year Award and the PA-Assist Members Awards.

Lucy runs a LinkedIn group for assistants which currently has over 44,000 international members who share information, network and learn. She also launched #adminchat in January 2012 – a weekly free training session presented on Twitter and hosted by a different world-class trainer every week. Now boasting an average of over 3,000 attendees a week, #adminchat is a manifestation of Lucy’s commitment to providing the very best training to assistants all over the world.

Lucy has been a Publisher and Events Organiser for 30 years. Lucy has previously worked as a Publishing Director for Wilmington PLC, and has managed a team based in Singapore, New York, Germany & London responsible for 13 magazines, 12 international conferences, awards, trade show attendance and marketing for EMAP. Other companies worked for include The Times, The Independent, Centaur Communications and Glass's Guide.

Adam Fidler

Bio: Adam Fidler is the Principal and Founder of Adam Fidler Academy, which offers insprational teaching and learning for PAs, EAs and business support professionals. His most popular courses ‘Get Ahead as an Executive PA’ and ‘The Strategic Executive Assistant’ have run regularly since 2011, in Manchester, London – and internationally.

Adam’s secretaryship spans more than 20 years. After graduating in 1999 with a first degree in Business Studies, Adam gained his broad, corporate experience as a Board/C-Suite Level PA/EA in a variety of blue-chip organisations including Boots PLC, Bank of America and as a Private PA to a high-profile Chairman.

In 2008, he qualified as a teacher and has, since then, taught secretaries and EAs all over the world in the capacity as international lecturer and thought-leader. He set up his own training organisation, Adam Fidler Academy, in January 2015. His most popular training sessions include (amongst others):

  • The Strategic Executive Assistant
  • Get Ahead as an Executive PA
  • Executive Presence for PAs
  • Leadership, Management and the role of the EA
  • Developing Strategic Thinking for EAs
  • Building Resilience and Managing your Emotions at Work
  • Emotional Intelligence: Behaviours Matter!

His practical and logical approach to the role of the Executive Assistant, and strategies to continuously improve performance and effectiveness, make Adam one of the most popular speakers and trainers in the industry. In December 2014, he appeared in the UK Channel 4 documentary 'Confessions of a Secretary'.

Adam's most recent role was Executive Officer to the Chief Executive of Salford City College (2009-2015). He is the former European PR Officer for European Management Assistants (EUMA), a professional association of Assistants, with members throughout Europe. (Now International Management Assistants, IMA.)

Adam is also the author of the ‘EA Manifesto: What I Am’ which elevates and articulates the true role of the Executive Assistant, a definition which has gone viral on social media with some 30,000 views on LinkedIn alone!

For testimonials, current programmes and Adam’s perspectives, see the website:

  • Twitter: @adamDfidler
  • LinkedIn: Adam Fidler
  • Website:
  • Email:

Andrea Macarie

Bio: Andrea Macarie is Senior EA to the CEO of Telefonica Alpha, a long-term innovation unit based in Barcelona. Set-up within Telefonica, one of the world’s biggest telecoms company, Alpha was created to address some of the world’s biggest and most intractable challenges by conceiving and delivering radical solutions and breakthrough technology.

Andrea is an award winning Assistant with 10+ years of experience supporting C-level executives. In 2013 she was granted the 2nd prize in the “Executive Assistant of the Year” competition organized by Page Personnel Spain. In 2014 she was the overall winner of the “Excellence Award” given by the European Management Assistants Association (currently IMA) on its 40th anniversary in Paris.

Andrea holds a BA in Translation and Interpreting, an MA in Management Assistance, a Postgraduate diploma in Marketing, several certificates in protocol and event management and is a facilitator of Oxford Leadership’s “Leading Self” programme at the corporate university. Andrea is fluent in 5 languages and writes and talks about a variety of topics she has formal training and practical experience in, such as innovation, change management, self-leadership and corporate culture & communication.

For further information, please visit Andrea's website:

To enquire about the fee and availability for speaking, training and workshops, please send an email to including as much details as possible about the event you are organizing. Special discounts apply to our valued IMA members and partners.

Helen Monument

Bio: A longstanding member and former European Chairman of IMA, Helen Monument is an experienced Executive Assistant and Team Leader. She is passionate about sharing her experiences with like-minded professionals across the world as a Mentor, Coach, Conference Speaker, Trainer and Writer. She believes that Assistants have a responsibility to share their knowledge and experience. Her goal is to ‘pay it forward’ by inspiring Assistants to be the best they can be.

Helen says “I would not be in the position I am today if it had not been for IMA and the growth and development that I achieved while actively serving the association. It was the best leadership training I ever experienced”.

Helen never set out to become a support professional. After working in the Hotel Industry, she moved with her family from the UK to The Netherlands. She combined caring for her two children with learning Dutch and coping with the major culture shift. Her re-entry into the workplace was as Assistant to the European Engineering Manager of The Dow Chemical Company in Rotterdam. During her 12 years with Dow, she increased her skills by contributing to Dow’s Quality Improvement programme, training the Secretarial team in problem-solving techniques and improving work processes. She made a break with engineering in 2000 to venture into the world of telecommunications, working as PA to the Senior Vice President of Customer Operations at KPNQwest in The Hague, where she was again involved in secretarial team building and improvement processes. Later, she moved back to the petrochemical industry, working as Office Manager for an American Consulting Company after which she spent four years as PA to the VP of Progress Software. In 2008 she took on the role of Office Manager and Assisstant to a VP at a major international energy company, where she developed a Mentoring Programme “Secrets of a Successful Assistant”, sharing her experiences and helping PAs with their professional development.

Helen holds the Professional Certificate of Management from the British Open University Business School.

Helen speaks at international conferences for Assistants on a variety of subjects relevant to the profession, including:

  • Leadership Skills for Executive Assistants
  • What to do when the sky falls? The Art of Resilience
  • “This is a Man’s World?” Surviving in a male-dominated industry
  • Innovative Thinking for Executive Assistants
  • Quality Decision Making

Helen has created a mentoring programme “Secrets of a Successful Assistant” aimed at Assistants who are looking to enhance their professional development by sharing their experiences and learning from each other.

Helen offers one-to-one confidential coaching sessions, empowering Assistants to take control of their career.

Helen offers interactive workshops for Assistants on a variety of subjects including:

  • High Performing Teams
  • Group Problem Solving
  • Communication Skills

To discuss your requirements and Helen’s availability, please contact:

Sue France

FCIPD, FInstAM, Master NLP

Sue France is passionate about helping EAs and PAs improved and develop. She is a renowned international trainer, coach & best selling/award-winning author of: “The Definitive Executive Assistant & Managerial Handbook” & “The Definitive Personal Assistant & Secretarial Handbook”. Sue worked as an Assistant for over 30 years & was awarded The UK Times/DHL PA of the Year. She had her own Assistant as UK Training Manager responsible for the development of 600 Assistants in a global firm. Sue set up her own training business for Assistants in November 2009 and has since worked in over 35 countries. Sue is a Master Practitioner in Neuro Linguistic programming; Certified TetraMap® Behavioural Profiling practitioner; qualified Learning & Development practitioner & a Certified Coach. A Fellow of the Chartered Institute of Personnel & Development with a post-graduate Diploma in HR Management, as well as a Fellow of the Institute of Administrative Management. Sue is a neuroscience enthusiast and translates findings in neuroscience to help the EA/PAs in their world of work as well as helping them to understand themselves and others better.

Sue is available for creating bespoke workshops, speaking at conferences and chairing/facilitating events as well as one to one coaching.

What delegates say about Sue’s workshops

I would absolutely recommend this seminar to any assistant at any level to understand why we do what we do and how we affect our work environment It is as beneficial to the individual as to the company.” Jessica Panzesa, Montreal, Canada

"I would like to thank you for your efforts and contribution to really making a difference in my professional and personal life! Since your PA Master Class workshop in Dubai, I have now been promoted from PA to office Manager." Rima Hadda, Qatar

"Empowering workshop with a very dynamic speaker. If you want to get your PA to move from good to great then send them to Sue's training." Katia Munck, Novartis, Basel, Switzerland

"I enjoyed the workshop very much, it was not only valuable in terms of content but also very dynamic, fun and excellently presented!" Diana Moldoven, Bucharest

What delegates say about Sue’s books

The Definitive Executive Assistant & Managerial Handbook

5 out of 5 stars by Nicole - "I recommend this book because it has been inspiring me in my career. It made me see my work as a profession and myself as a leader. The amount of information in each chapter is well balanced, linking theory with practical tips and resources. I would say that this book has all crucial topics an assistant should know about in order to excel."

The Definitive Personal Assistant & Secretarial Handbook

5.0 out of 5 stars Wannabe Best Practice Girl "At my last appraisal my boss said he wished there was a book out there which showed him how he should best work with a PA (I am the first assistant he hasn't had to share!) so I know he will enjoy this book as much as I do! Thank you." Mel

5 out of 5 stars GREAT REFERENCE BOOK - "I've been an Executive Assistant for over 10 years and found this book to be extremely helpful! I've even ordered it for both of the assistants that I oversee and it’s helped them to truly understand the assistant role and what is expected of them. GREAT BOOK!" TL

There are free downloads available at such as Problem Solving Form, Goal setting Form, Personal Development Plan and lots more including a chapter to share with your boss on best practice for working with your Assistant. You can receive a 20% discount on my 2 books by putting the word FAVOUR in the code box at

Sue can be contacted by:


Mobile: +44 (0) 7747118914