At Your Service

We are happy to provide you with IMA members and partners, who are available as speaker or trainer. Please contact them directly for any further arrangements.

At Your Service

We are happy to provide you with IMA members and partners, who are available as speaker or trainer. Please contact them directly for any further arrangements.

Diana Brandl

Bio: Diana Brandl holds a Degree in International Administration and Management, specializing in Office Management. Throughout her career, she has worked successfully for C-Level Executives within global corporations such as Sony.

Diana has a strong background in Communications and is an active networker. She joined the professional network IMA (International Management Assistants) in 2006, and is a Member of the Board serving as Acting-Public Relations Officer for IMA Germany.

She continuously supports the role of the management assistant by speaking at international events and publishing various articles in Germany and abroad. Diana writes her own blog The Socialista Projects and is influencing the industry with her creative initiatives such as launching the hashtag #WeAreInThisTogether.

Current speaking portfolio includes:

  • Digital@Office (Digital Transformation, Office 4.0, Digital Leadership, New Work, Working with Millennials)
  • Personal Branding (Social Media Marketing, Self-Marketing and Self-PR for Management Assistants)
  • The Power of Networking (#WeAreInThisTogether, the empowerment movement for Office Professionals)
  • The Management Assistant Talent Factory: How to create your top-notch playbook

Speaker fee to be negotiated and with special arrangements for IMA. Travel costs have to be covered.

Diana's blog:

Lucy Brazier

Lucy Brazier is one of the world’s leading authorities on the administrative profession.

As CEO of Marcham Publishing, specialist publishers of Executive Secretary Magazine – a global training magazine dedicated to the professional development needs of senior and aspiring administrative professionals - Lucy works with the best trainers of Executive Assistants from around the world to deliver the most up to date and current training in the market.

Her passion is for the Assistant role to be truly recognised as a career and not just a job. Her formidable training expertise and speaking style have given her opportunities to train, present and Chair in over 45 countries at over 400 events including Chairing the 2015 World Administrator Summit in Papua New Guinea. This has created much-needed discussions from encouraging Executive Assistants in Blue Chip companies to work towards becoming centres of excellence within their companies, to explaining why college students should see the Assistant role as a proper profession with a career path.

Lucy has a unique overview of the role and where it is heading. With access to the most forward-thinking, passionate and knowledgeable trainers in the world as well as personally meeting and speaking to literally thousands of Assistants over the last six years, Lucy’s knowledge of the market and what Assistants all over the world are facing on a day to day basis are second to none.

In 2016 Lucy was awarded the YPA Special Award 'International Ambassador for the PA Profession' and in 2015 the ‘PA Contributor of the Year Award’ by Office*. The magazine has been a finalist in the PPA Business Magazine of the Year Award, the PPA Media Brand of the Year Award and the PA-Assist Members Awards.

Lucy runs a LinkedIn group for assistants which currently has over 44,000 international members who share information, network and learn. She also launched #adminchat in January 2012 – a weekly free training session presented on Twitter and hosted by a different world-class trainer every week. Now boasting an average of over 3,000 attendees a week, #adminchat is a manifestation of Lucy’s commitment to providing the very best training to assistants all over the world.

Lucy has been a Publisher and Events Organiser for 30 years. Lucy has previously worked as a Publishing Director for Wilmington PLC, and has managed a team based in Singapore, New York, Germany & London responsible for 13 magazines, 12 international conferences, awards, trade show attendance and marketing for EMAP. Other companies worked for include The Times, The Independent, Centaur Communications and Glass's Guide.

Adam Fidler

Bio: Adam Fidler is the Principal and Founder of Adam Fidler Academy, which offers insprational teaching and learning for PAs, EAs and business support professionals. His most popular courses ‘Get Ahead as an Executive PA’ and ‘The Strategic Executive Assistant’ have run regularly since 2011, in Manchester, London – and internationally.

Adam’s secretaryship spans more than 20 years. After graduating in 1999 with a first degree in Business Studies, Adam gained his broad, corporate experience as a Board/C-Suite Level PA/EA in a variety of blue-chip organisations including Boots PLC, Bank of America and as a Private PA to a high-profile Chairman.

In 2008, he qualified as a teacher and has, since then, taught secretaries and EAs all over the world in the capacity as international lecturer and thought-leader. He set up his own training organisation, Adam Fidler Academy, in January 2015. His most popular training sessions include (amongst others):

  • The Strategic Executive Assistant
  • Get Ahead as an Executive PA
  • Executive Presence for PAs
  • Leadership, Management and the role of the EA
  • Developing Strategic Thinking for EAs
  • Building Resilience and Managing your Emotions at Work
  • Emotional Intelligence: Behaviours Matter!

His practical and logical approach to the role of the Executive Assistant, and strategies to continuously improve performance and effectiveness, make Adam one of the most popular speakers and trainers in the industry. In December 2014, he appeared in the UK Channel 4 documentary 'Confessions of a Secretary'.

Adam's most recent role was Executive Officer to the Chief Executive of Salford City College (2009-2015). He is the former European PR Officer for European Management Assistants (EUMA), a professional association of Assistants, with members throughout Europe. (Now International Management Assistants, IMA.)

Adam is also the author of the ‘EA Manifesto: What I Am’ which elevates and articulates the true role of the Executive Assistant, a definition which has gone viral on social media with some 30,000 views on LinkedIn alone!

For testimonials, current programmes and Adam’s perspectives, see the website:

  • Twitter: @adamDfidler
  • LinkedIn: Adam Fidler
  • Website:
  • Email:

Andrea Macarie

Bio: Andrea Macarie is Senior EA to the CEO of Telefonica Alpha, a long-term innovation unit based in Barcelona. Set-up within Telefonica, one of the world’s biggest telecoms company, Alpha was created to address some of the world’s biggest and most intractable challenges by conceiving and delivering radical solutions and breakthrough technology.

Andrea is an award winning Assistant with 10+ years of experience supporting C-level executives. In 2013 she was granted the 2nd prize in the “Executive Assistant of the Year” competition organized by Page Personnel Spain. In 2014 she was the overall winner of the “Excellence Award” given by the European Management Assistants Association (currently IMA) on its 40th anniversary in Paris.

Andrea holds a BA in Translation and Interpreting, an MA in Management Assistance, a Postgraduate diploma in Marketing, several certificates in protocol and event management and is a facilitator of Oxford Leadership’s “Leading Self” programme at the corporate university. Andrea is fluent in 5 languages and writes and talks about a variety of topics she has formal training and practical experience in, such as innovation, change management, self-leadership and corporate culture & communication.

For further information, please visit Andrea's website:

To enquire about the fee and availability for speaking, training and workshops, please send an email to including as much details as possible about the event you are organizing. Special discounts apply to our valued IMA members and partners.

Helen Monument

Bio: A longstanding member and former European Chairman of IMA, Helen Monument is an experienced Executive Assistant and Team Leader. She is passionate about sharing her experiences with like-minded professionals across the world as a Mentor, Coach, Conference Speaker, Trainer and Writer. She believes that Assistants have a responsibility to share their knowledge and experience. Her goal is to ‘pay it forward’ by inspiring Assistants to be the best they can be.

Helen says “I would not be in the position I am today if it had not been for IMA and the growth and development that I achieved while actively serving the association. It was the best leadership training I ever experienced”.

Helen never set out to become a support professional. After working in the Hotel Industry, she moved with her family from the UK to The Netherlands. She combined caring for her two children with learning Dutch and coping with the major culture shift. Her re-entry into the workplace was as Assistant to the European Engineering Manager of The Dow Chemical Company in Rotterdam. During her 12 years with Dow, she increased her skills by contributing to Dow’s Quality Improvement programme, training the Secretarial team in problem-solving techniques and improving work processes. She made a break with engineering in 2000 to venture into the world of telecommunications, working as PA to the Senior Vice President of Customer Operations at KPNQwest in The Hague, where she was again involved in secretarial team building and improvement processes. Later, she moved back to the petrochemical industry, working as Office Manager for an American Consulting Company after which she spent four years as PA to the VP of Progress Software. In 2008 she took on the role of Office Manager and Assisstant to a VP at a major international energy company, where she developed a Mentoring Programme “Secrets of a Successful Assistant”, sharing her experiences and helping PAs with their professional development.

Helen holds the Professional Certificate of Management from the British Open University Business School.

Helen speaks at international conferences for Assistants on a variety of subjects relevant to the profession, including:

  • Leadership Skills for Executive Assistants
  • What to do when the sky falls? The Art of Resilience
  • “This is a Man’s World?” Surviving in a male-dominated industry
  • Innovative Thinking for Executive Assistants
  • Quality Decision Making

Helen has created a mentoring programme “Secrets of a Successful Assistant” aimed at Assistants who are looking to enhance their professional development by sharing their experiences and learning from each other.

Helen offers one-to-one confidential coaching sessions, empowering Assistants to take control of their career.

Helen offers interactive workshops for Assistants on a variety of subjects including:

  • High Performing Teams
  • Group Problem Solving
  • Communication Skills

To discuss your requirements and Helen’s availability, please contact:

Julia Schmidt

Bio: Julia Schmidt is an experienced Executive Assistant, writer, mentor, and public speaker. She currently works at Basefarm AS in Oslo, Norway. She assists the Chairman of the Board, the CEO and the CFO. Julia is National Chairman at IMA - International Management Assistants in Norway.

As writing is one of her passions, Julia has been writing articles to Executive Secretary Magazine and contributing to #adminchat, Executive Secretary Magazine’s free weekly Tweetchat. She has published many articles on LinkedIn and Eventopedia’s blog The Proud PA. She is an active networker and has created the hashtag #BeTheBestAssistant.

Julia is a proud graduate of University of Norway with a Master Degree in Portuguese Language and Literature. She has also studied Business Administration.

Julia is spending the year 2017 to promote organizational health and wellbeing among administrative professionals. She has been speaking at conferences, interviewing assistants and experts, and publishing articles about the subject. Julia has also created a website dedicated exclusively to sharing organizational wellbeing tips, successful stories, and articles

Julia Schmidt’s speaking specialties for Executive Assistants:

  1. How to Make Organizational Wellbeing Your Number One Job
  2. Leadership Purpose for Assistants
  3. Building a Business Partnership with Your Executive
  4. Creating Your Strategy and Building a Successful Career
  5. How to Define your Brand as an Executive Assistant

Contact: To discuss Julia Schmidt’s speaking specialties or training, please send a request to or call +47 94185374

Social Media:
juliaschmidtexecassistant/ Twitter: @Julia_SchmidtEA